Life Tastes Good

2010. video (color, silent), media player, projector, 3 min loop, inkjet prints, mailed letters
Life Tastes Good takes a cryptic turn on the popular Coke commercials as a CGI animated polar bear dies a slow death over three minutes. Additionally, letters were mailed to selected individuals stating antiquated Coca-Cola taglines and prints were created depicting environments evoking a kind of heaven and hell for the sacrificial beast.

Installation shot of the animation Life Tastes Good
One of the letters sent out as part of the work
Photo of a print in the exhibition
A print made with 3D rendering techniques
Detail of a print made with 3D rendering techniques
Photo of a print in the exhibition
A print made with 3D rendering techniques
Detail of a print made with 3D rendering techniques